Can Hard Seltzer Have Sustainable Growth For Years To Come?

This is a guest post by Brian Trivitt. How about a cold one? Oh, wait, I didn’t mean to ask if you would like a beer, I was actually referring to the different flavors of hard seltzers in my refrigerator. Considering that beer overall as a category has been losing market share for years and hard seltzer as a category is up 193% year over year (source: San Francisco Chronicle, “Hard Seltzer is the Summer’s …

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